This Labor Day weekend, expect more traffic than usual, but how to make the most out of it? Boost your gas station’s sales and stand out from the competition with these creative ideas!
#1 Host a Community Event
Provide a sense of community within your customer base by hosting local events at your convenience store and promoting yourself in the community. or differentiating yourself with your daily service, a little goes a long way! The point is that you give them reasons to come back for more. Take for example, Blair Gjevre, petroleum operations manager “We have updated our locations with state-of-the-art equipment and we pay attention to things that matter – like clean washrooms.That makes a big difference, for all our customers.” (CCentral. Locally invested, community-minded). Remember, the goal is to give customers a reason to come back for more.
#2 Offer Special Discounts
Time-sensitive promotions can drive foot traffic and increase sales. Leverage the power of the Anthem dispenser to showcase your convenience store offerings directly on the screen while customers are fueling. This advanced technology allows you to effectively promote high-margin items like snacks, beverages, and hot foods in real-time, encouraging customers to make additional purchases and enhancing their overall experience at your station.
#3 Promote Your Loyalty Program
Double points or exclusive rewards can turn new customers into regulars this labor day weekend. If you’ve been thinking about increasing your rewards, this labor day weekend is the perfect time to reap those benefits!
#4 Leverage Social Media
Announce flash sales and deals to engage followers and encourage visits. Check out our Instagram, Facebook, or LinkedIn page to get some ideas!
#5 Enhance In-Store Experience
Free samples and unique experiences keep customers coming back.
To truly make the most of this Labor Day weekend, integrating advanced technologies like the Anthem dispenser and Pay at the Pump can significantly elevate your gas station’s appeal. The Anthem dispenser not only allows for real-time promotion of special offers and high-margin items but also enhances the overall fueling experience by seamlessly integrating your store’s promotions into the fueling process.