car wash payment points

New Payment Points at Go Detail & Express Wash Improved the Average Customer Spend By 92%

Debit and Credit Tap Payments at Go Detail

Go Detail is a car wash in northeast Calgary, Alberta, Canada. It has been operating under new ownership since January 2019 and has since been the flagship pilot site for Wiz-Tec’s new car wash technologies. The owner, Doug Garratt, has over 35 years of experience in the car wash industry, making him committed to finding ways to improve and optimize his business in any way. Doug decided to use Wiz-Tec’s advanced payment points in his operation in the way of installing the iPOS point of sale system to monitor and control his business and the debit enabled ZoomOne payment units.

Zoom on plus makes debit and credit purchases easy at a car wash
ZoomOne Plus at Go Detail and Express Wash

“80% of the time, customers that pay with cards now go for the top-tier option in the automatic wash.”

Doug Garratt, Owner

In January 2020 the ZoomOne units were installed in the self-serve bays as the tap option for customers using credit and debit. Changing to these payment points created a new revenue stream for Go Detail and the installation of debit and tap payments in the car wash saw the $4 average ticket increase up to $7.66. This change produced an increase of over 92% in spending per self-serve wash.

In Bay AutomaticSelf-serve bays
BeforeCash and credit swipeCoin and credit swipe
AfterDebit/credit tap & chip, credit swipe, code entry, and gift cardsDebit/credit tap, coin, and credit swipe
ResultsUp 10% in average automatic car wash salesUp 92% in average self-serve bay spending
Go Detail changes after the installation of Wiz-Tec’s car wash payment technologies.

Debit Payment Points Make a Difference

After the installation of Wiz-Tec’s count-up debit enabled car wash payment points in the self-service bays, there was an increase in the average spending per wash. In March 2020, the average card user spent $7.27 per wash compared to the average $4 when customers used cash. This ticket price actually increases to $7.97 for debit, and stays at around $7.43 for credit cards.

For a more detailed study into this operation, download the case study below.

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Carla Rodriguez

Carla Rodriguez

Carla is the Sales & Marketing Coordinator at Wiz-Tec, a leading point of sale and payment solutions provider in Canada. With a BComm in International Business Strategy, Carla creates engaging and educational content for all walks of life. You can find her cooking and binging Netflix when she's not writing or researching.

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2 thoughts on “New Payment Points at Go Detail & Express Wash Improved the Average Customer Spend By 92%”

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